TODAY, THE ART WORLD AND BEYOND IS OBSESSED WITH SHOOTING ANALOG. 

WHETHER IT'S A FASHION HOUSE SEEKING TO BRING A NEW EDGE TO THEIR CREATIVE WORK, AN AMATEUR PERUSING EBAY FOR THE PERFECT VINTAGE POLAROID, OR AN INFLUENCER ATTEMPTING TO CAPTURE A COMFORTING RETRO AESTHETIC ON SOCIAL MEDIA, ANALOG PHOTOGRAPHY HAS PIQUED THE INTEREST OF PEOPLE EVERYWHERE.

IS THIS RESURGENCE A BACKLASH AGAINST DIGITAL PHOTOGRAPHY? IS IT JUST A TREND PERPETUATED BY OUR DESIRE FOR AUTHENTICITY IN AN INCREASINGLY SUPERFICIAL WORLD? OR IS IT SOMETHING ELSE ENTIRELY?